The ability to filter locations by region (now city and country)Įven though it's not available in its previous form, Audience Insights is still partially accessible for those looking for Page insights.
Page like affinity (how likely your target audience was to like a certain page compared to the general Facebook population).Advances insights like education level, job title, relationship status, and platform activity.Unfortunately for us, this change also included the removal of some of the best segmentation features of Audience Insights. Facebook has stated that this change was to "consolidate business tools.” With this change, the new version of this tool now lies within the Meta Business Suite Insights tab (more on that in a minute). On July 1st, 2021, the old version of the Audience Insights tool as we've just seen above was deprecated in favor of a new version. What happened to Facebook Audience Insights?Īll good things must come to an end-and this phrase also applies to Facebook Audience Insights. Create a saved audience to use in future ad campaigns inside Ads ManagerĪll in all, the Facebook Audience Insights tool was one of the best ways to create your buyer persona and find relevant and detailed audiences for Facebook ads.Discover the frequency of certain actions within your audience (comments, Page likes, shares, etc.).View which devices were most used by your audience.In addition to all of these options, you could also use the Audience Insights tool to:
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